Social Media

@UOSHORNETS

I have been the Publicity Officer for the University of Sheffield's baseball team, 'The Hornets', for two years now, improving club awareness and communications with prospective/currents students all through my handling of the Instagram account, @uoshornets.

Using the software Canva, I have completely transformed the account's Instagram feed, adding new life into a previously dull profile. I utilise the clubs main colurs of yellow, black, and white to effectively create eye-catching and engaging posts that lead to more people sharing them with friends or on their stories, thus improving our visibility and reach.

In my first year as Publicity Officer, I helped the club increase membership by 50%, and get us on the shortlist for 'Most Improved Club' at the Sports Awards!

Part of the committee posts I made for the 24/25 committee. Modelled on old baseball cards.

One of many lineup posts I made to advertise upcoming games. The second slide of names allows for high sharability.

Match report made after our practice game against the staff. Used pictures from the phorographer I had called down on the day.

Charity Match 2024:

I was also a main player in the first ever baseball charity match, which pitted the Hornets against the Sheffield Sport & Physical Activity staff, raising over £800 for Cancer Research UK.

I ensured publicity of the event by:

Desigining and printing around 60 posters to be spread across the city, increasing awareness of the match
Posted matching posts on Instagram and reposted them consistently in the days leading up to the event, keeping it in people's minds
Alerted Forge Press about the match and provided an interview - it was published in its latest edition before the match
On the day, I sourced two amazing photographers who managed to step in on short notice after the original planned photographer could no longer make it
Over the course of the day, I documented the game and interviewed those involved to make a fun and engaging social media presence for the match.

Charity Match 2025:

For the second ever charity match, hosting in May 2025, I was deeply more prepared - having learnt from what I did last time. We managed to raise £688 for the Sheffield Children’s Hospital Charity.

I ensured publicity of the event by;

I had designed a much more engaging poster in early November, featuring action shots of both the Hornets and the Staff
Used connections in the Student’s Union and beyond to get the poster to appear on screens across campus (I had to make different versions of the poster to fit different screens size requirements)
Once again provided an interview for local student press, leading to an article being published in its May edition - a week before the match.
Appeared on the radio show ‘Society Soundtrack’ a few days prior to the match to publicise the game even more.
Once again sourced two photographers for the day, both of whom took amazing pictures!

The poster on one of many screens across the SU

Myself and some other Hornets at the radio studio

The Optimist

For the final semester of my university degree, I, alsongside a team of 8 other hard-working journalists, produced a magazine brand. We researched, planned, and built the brand as if it were something real, and produced stories for it that aligned with it's values.

Our brand, 'The Optimist' highlights the ordinary people doing extraordinary things and takes a constructive approach to news.

I was invovled heavbily in the social media and design aspect of the brand. After designing two different logos for both our website and social media presence, I was then given the job of creating video content for our Instagram page.

Alongside my teammate, Eloise Cox, we filmed three vox pop style videos, asking the public questions that align with our brand. These videos got some of our highest engagement, reaching around 2k views within a day.

I was also resposible for editing these reels, alongside reels made by other members - ensuring that all output has the same look.

You can find some examples of my reels below, and you can find the Instagram page here.

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